Real estate lead generation

More leads. Better follow-up. Proven results.

Ylopo powers high-producing real estate teams with a full suite of lead generation products — and the AI follow-up that actually converts them.

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One pipeline, five paths in

PPC+

AI-optimized Google leads + vetted live calls

PPC Buy/Sell

High-intent Google search leads

PPC Seller

AVM-targeted homeowner leads

Dynamic Social Ads

Facebook & Instagram lead generation

LSA

Google's verified agent badge leads

10%

Lower CPL with PPC+

Distinct lead channels

Top-team infrastructure, available to you

100%

Exclusive leads — never shared

Lead sources

Five ways to fill your pipeline

Every lead source has a different cost, intent level, and use case. Filter by what matters most to find your fit.

New in 2026: PPC+ Buy/Sell

The complete winning-team infrastructure — bundled and optimized

We analyzed our top 1% of teams and found they all run the same infrastructure. PPC+ is that bundle — AI-optimized Google campaigns plus vetted live call transfers, at a lower cost per lead than standard PPC.

10% lower avg. cost per lead
~7% of traffic becomes a live call
1% top-team infrastructure, now available to you

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Custom pricing based on market & volume

Proven Google leads for buyers and sellers

High-intent Google search leads from buyers and sellers actively looking right now.

Buyers and sellers in one campaign
AI behavioral texting on every lead
Real-time lead routing to your CRM
Dedicated campaign management

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Custom quote after demo

Select Markets: PPC Seller

Target homeowners checking their home's value

Google campaigns targeting homeowners actively searching for their home's estimated value — a high seller-intent signal.

AVM (home valuation) targeting
High seller intent
AI-driven nurture included
Select markets only — ask your rep

Check availability

Market-dependent availability

Lower Cost: Dynamic Social Media Ads

Facebook & Instagram leads at a lower cost per lead

Ads that populate daily with your MLS listings on Facebook and Instagram. Typically one-third the cost of Google PPC.

Auto-populated with live MLS listings
Facebook & Instagram delivery
Lower average CPL than Google
Ideal for high-volume teams

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Custom quote after demo

Google Verified: LSA

Local Service Ads — Google's verified agent leads

A "Google Screened" badge at the top of search results. You pay per lead — not per click — and only for verified contacts.

Top-of-search placement with verification badge
Pay per lead, not per click
Google vets lead quality on their end
Strong trust signal for consumers

Learn more

Custom quote after demo

Side-by-side

Compare all lead sources

Every product is different. Here’s how they stack up on the factors that matter most to growing teams.

Feature	PPC+	PPC Buy/Sell	PPC Seller	Social Ads	LSA
Lead channel	Google Search + Calls	Google Search	Google Search	Facebook / Instagram	Google Search
Buyer leads	✓	✓	—	✓	✓
Seller leads	✓	✓	✓	✓	✓
Live call transfers	✓ Vetted	—	—	—	—
Call center vetting	✓	—	—	—	Via Google
AI Voice included	✓ Bundled	Add-on	Add-on	Add-on	Add-on
Relative cost per lead	Lower than PPC Buy/Sell	Mid	Mid–High	Lowest (~1/3 PPC)	Pay per lead
Lead intent level	High + Highest (calls)	High	High	Medium	High
Availability	✓ All markets	Select markets	All markets	All markets	All markets
Best for	High-spending teams wanting max efficiency	Teams scaling Google leads	Listing-focused agents	High-volume, budget-conscious	Reputation-driven agents

⚡ Introducing PPC+

Not a tweak. A step-change in how demand is captured.

We analyzed 1,000+ teams to find what the top 1% all have in common. It's the same infrastructure, every time. PPC+ is that bundle — AI optimization, vetted live calls, and Voice AI, all working together.

Book a Demo Watch the Webinar

Lower Cost Per Lead — Proven

AI bidding and routing reduces our average CPL by ~10% vs. standard PPC Buy/Sell. Same budget, more leads. Live performance data, not a projection.

Vetted Live Transfers — No Spam

Every ad shows a call-out number. Our call center filters spam and vendors before connecting the call to you — so every transfer is a real, motivated prospect.

AI Voice — Bundled In

Ylopo Voice is included and required. It handles inbound routing, outbound follow-up on form fills, and full database coverage — automatically.

Client stories

Hear it from agents using Ylopo

Real teams. Real results. In their own words.

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Real Ylopo client story

See how a real estate team turns a managed lead source into conversations and closings.

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In their own words

Real teams. Real results. Hear what happens when lead generation and follow-up work together.

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The right source for the market

Every team has a different mix. See how Ylopo helps agents choose the lead source that fits.

Which lead source is right for your team?

Start with what you need most.

Answer one question and we’ll point you to the best fit.

🚀

I want the best ROI and I’m already spending on Google

I have an active team and I’m ready to maximize every dollar with the latest tech.

🎯

I want high-intent Google leads and I’m just getting started

I’m new to Ylopo or scaling up and want a proven Google lead source without add-ons.

💰

I need the lowest cost per lead and highest volume

My team handles nurture well and I want to maximize lead flow at the best price.

🏠

I’m focused on getting listings — sellers are my priority

I want to target homeowners who are curious about their home’s value.

✅

I want Google’s badge next to my name and pay per lead only

Trust signals matter to me. I want verified placement and to pay only for real contacts.

📊

I’m not sure — I want a mix or expert guidance

I’d rather talk to a Ylopo rep who can look at my market and recommend the right stack.

Common questions

Frequently asked.

Straight answers on lead sources, costs, ownership, and what happens next.

What's the difference between PPC+ and regular PPC Buy/Sell?

PPC+ layers three things on top of standard PPC Buy/Sell: ~10% lower CPL via AI optimization, vetted live call transfers (our call center filters spam before connecting to you), and bundled Ylopo Voice. PPC Buy/Sell is still a strong standalone — PPC+ is the full stack.

Are my leads exclusive? Can other agents in my market get the same leads?

Yes — your leads are exclusive to you. Ylopo does not resell or share leads across agents in the same market. Every lead generated from your campaigns belongs only to you.

If I cancel, do I keep my leads and data?

Yes. Your leads are your data. If you ever decide to leave Ylopo, you take your leads with you. We don't hold data hostage — your contact list is yours from day one.

Why isn’t PPC Seller available in all markets?

PPC Seller targets homeowners searching for home valuations. In some markets, that search volume is too low to run efficiently. Your Ylopo rep can check availability for your market during the demo.

What does “live transfer” mean in PPC+, and how does the vetting work?

When a prospect calls the number in a PPC+ ad, it routes to Ylopo's call center first. Our agents verify it's a real buyer or seller — no spam, no vendors — then connect the call to you live. About 7% of ad traffic converts this way, and they're your highest-motivation prospects.

How does Social Ads pricing compare to Google PPC?

Social Ads run at roughly one-third the CPL of Google PPC. The trade-off is intent — Google captures active searchers, social reaches people earlier in the journey. Most high-producing teams run both to balance cost and volume.

What is LSA and do I need to qualify for it?

LSA earns you a "Google Screened" badge at the top of search results. You pay per lead, not per click, and Google handles a level of quality filtering on their end. There’s a background check and license verification process — Ylopo can help you through it.

Does spending more on ads get me more leads?

Generally yes, up to a market ceiling. More spend = more leads until you've captured most available traffic. Your Ylopo rep will look at your market, team size, and capacity to recommend a budget that actually makes sense — not over- or under-buying.

Ready to find the right lead source for your team?

Book a 30-minute demo. A Ylopo strategist will review your market, team size, and budget.

30-minute call, no pressureExclusive leads, alwaysCustom pricing, not one-size-fits-all

Book a Free Demo