The original AI for real estate
Santa Monica, CA · Founded on a second attempt
Howard Tager, Juefeng Ge and Chris Soto built TigerLead, then rebuilt the whole thing as Ylopo. Two companies, one job: take the hardest part of a real estate business — digital marketing — and run it for you.
30-minute demo · Real numbers for your market · No obligation
The people behind the platform
The founders are still in the room.
Built, operated, and shaped by the people who started the fight for agent-owned marketing.
~2,200
Client businesses on the platform
20 yrs
Across TigerLead and Ylopo
50+ yrs
Combined team experience
7
Full-time Realtors-in-Residence
First, the obvious question
Well, Ylopo is actually the last 5 letters of the word Monopoly spelled backwards — symbolizing how we're turning the ultimate game of real estate on its head.
That name was a promise before it was a product. The portals had spent a decade building a monopoly on the consumer relationship, renting agents back their own leads. We started Ylopo to hand that relationship to the agent — the brand, the traffic, the database, the closings.
The founding story
Howard Tager, co-founder and CEO of Ylopo, was also the co-founder and CEO of TigerLead Solutions, which he had started in 2007 and which, at the time, was considered the pioneer and leader of real estate digital marketing. TigerLead proved something the industry had doubted: that agents could generate their own online leads at scale, in their own name, and win.
Juefeng Ge ran digital marketing at TigerLead. He is now co-founder and Chief Marketing & Product Officer of Ylopo. If Howard proved that agents could own their lead generation, Ge spent the following decade proving they could own the entire funnel — the ad platforms, the attribution, the nurture, the measurement of what actually turns spend into closings.
Chris Soto, co-founder and CTO/CFO, is the reason none of it is duct tape. Chris has built and maintained enterprise-level technology for multi-billion dollar companies, and he insisted from day one that Ylopo be built — not licensed, not white-labeled, not rented from somebody else’s platform. Every core system in Ylopo is ours.
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When TigerLead was acquired, the three of them had a choice: take the win, or go do it properly. They went back in. Ylopo launched with a decade of hard-won lessons already in the foundation — and with a rule that still governs the roadmap: if it doesn't put money in a client's pocket, it doesn't ship.
What we’re actually trying to do
Our mission is to build the world’s most intuitive real estate marketing platform — and then run it for our clients, not hand them a login and wish them luck. Agents and team leaders did not get into this business to become media buyers, ad-platform specialists, and conversion analysts. So we do that part.
Today that means roughly 2,200 client businesses trusting us with their brand, their database, and their marketing spend. It means a marketing engine that has been continuously rebuilt as Facebook, Google, and now AI reshaped the landscape underneath it. And it means a company where the founders are still the ones in the product reviews.
Featured
Ylopo consists of a team with over 50+ years of combined experience in real estate technology, programming, digital marketing, and customer support. At Ylopo, you can trust that you are working with deep industry experts and unparalleled technology development, performance marketing, and client success teams.
While real estate technology has seemingly stood still for the last few years, internet technology has actually made enormous strides over the last decade. Social media marketing, targeted demographic and psychographic advertising, big data, artificial intelligence, and the list goes on! We understand the power of these cutting edge, new technologies and our team has been quite busy incorporating these latest innovations to our Total Digital Marketing Solution.
Our development team is led by senior technical leadership that has built and maintained enterprise level technology for multi-billion dollar companies. Our systems are built with the latest and best technology, but also with scale in mind. You can always count on your systems to be reliable, secure & cutting edge.
Who you’re working with
Co-Founder, CEO
Co-Founder, CMO/CPO
Co-Founder, CTO/CFO
VP of Marketing, Planning & Analytics
Head of Growth
Director of Recruiting
And seven Realtors-in-Residence
Ylopo is the only company in the country with seven full-time Realtors-in-Residence — real team leads and owners still in the trenches, on payroll, shaping the product. Senior RIR Barry Jenkins built one of the country’s top teams, selling 800–900 homes a year. Their experience is what keeps the platform honest, and it’s what trains our AI.
Barry Jenkins
Senior Realtor in Residence
Chris Phares
Realtor in Residence
Jim Hill
Realtor in Residence
Livia Monteforte
Realtor in Residence
Marissa Canario
Realtor in Residence
Danny Rinaldi
Realtor in Residence
Matt Croteau
Realtor in Residence
Straight answers
The founders are still in the room.
30-minute demo · Real numbers for your market · No obligation
